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Step 11: Marketing calculator to enhance your business
Steps
Reseller Business Growth
  • Create Quarterly Marketing Plans

Select Quarters for Plans 1

Define Activities 2

Define Tactic Details 3

Simulate Using Mktg. Calculator 4

Finalize Quarterly Mktg. Plan 5

Click to view Goals and Strategies
Select Your Marketing Activities
Business Development Activities
Direct Marketing
Telemarketing
Demand Generation Event

In-Person Event

Events in which people appear physically.Number of individuals appears in the events.How many registered vs how many % of those registered person have arrive for the event. How much spent on these events and total no. of events have held up until now.

Events X
Events Name Date # of fore casted Registrants % of Registrants that will Attend Fore casted Net Attendees
Estimated Out-of-pocket Cost per event Estimated Staff Hours Required for Event Average Cost-per-Hour of Event staffers Total Staff Costs for Event Total Costs for Event
Estimated Total Number of impressions Cost per impressions Total Budget
Total Events
Total # of fore casted Registrants % of Registrants that will Attend Fore casted Net Attendees Estimated Out-of-pocket Cost per event
Estimated Staff Hours Required for Event Average Cost-per-Hour of Event staffers Total Staff Costs for Event Total Costs for Event Estimated Total Number of impressions
Cost per impressions Total Budget

Virtual Event

The events involving interaction with people sharing a common virtual environment on the web, rather then meeting in a physical location.How many registered vs how many % of those registered person have joined the event. How much spent on these events and total no. of events have held up until now.

Marketing Awareness Activities
Organic Social Media

Linkedin(Groups)

Linkedin groups are place How many linkedin groups are you connected to there names, how many members these groups have and how many posts you make on these groups monthly.

LinkedIn Group X
Group Name Group Members Average Number of Monthly Group Posts Number of Months Likely % of Members reached
Total Net Impressions for Period Ave. Cost per Post Total Estimated Cost Cost Per Impression Total Potential Members Reached
Total from All LinkedIn Groups
Total Group Members Average Number of Monthly Group Posts Number of Months Likely % of Members reached
Total Net Impressions for Period Ave. Cost per Post Total Estimated Cost Cost Per Impression Total Potential Members Reached
LinkedIn Group X
Group Name Group Members Average Number of Monthly Group Posts Number of Months Likely % of Members reached
Total Net Impressions for Period Ave. Cost per Post Total Estimated Cost Cost Per Impression Total Potential Members Reached

Linkedin(Connections & Pages)

Linkedin is a social networking site designed only for the business communities helping company to establish a network with people they and trust professionally.Number of connection you have in your linkedin profile and number of followers you have for your company page.

Linkedin(Connections & Pages)
Number of Connections Number of Company Page Followers Number of Posts to Connections & Followers per Month Number of Months
Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

Facebook

It is a social networking website where registered users can connect to their friends share images,videos and thoughts.

Facebook
Number of Friends Ave. Number of Monthly Posts Number of Months Summary Tactic Calculations

Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

Twitter

It is a social networking website where you can share information, news and thoughts and updates in real time posts that are limited to 140 characters and less.

Twitter
Number of Followers Ave. Number of Monthly Tweets Number of Months Summary Tactic Calculations

Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

GooglePlus

It is a social networking website where you can connect with your friends, colleague and share interests, updates and thoughts online. How many followers you have on Google+ and how many posts you make monthly on Google+

GooglePlus
Number of Followers Ave. Number of Monthly Posts Number of Months Summary Tactic Calculations

Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

Instagram

It is an online mobile phto-sharing, video-sharing and social networking service that enables users to take pictures and share on different social media sites.How many followers you have on instagram and many posts you make on instagram in a month.

Instagram
Number of Followers Ave. Number of Images Posted Per Month Number of Months Summary Tactic Calculations

Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

Pintrest

It is a social media website where registered users can uploads images and video known as pins and can manage and sort these pins known as pinboards.How many followers you have on pinterest and how many boards you create on pinterest every month.

Pintrest
Number of Followers Ave. Number of "Boards" Posted Monthly Number of Months Summary Tactic Calculations

Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post

YouTube

It is a social media website where registered users can share all sorts of videos online.How many youtube subscribers you have and how many video you post on youtube every month.

YouTube
Number of YouTube Channel Subscribers Number of Videos Posted Per Month Number of Views Per Follower Per Month Number of Months
Estimated Total Impressions for Period Cost Per Impression Total Estimated Cost Ave. Cost per Post
  • Add new social site

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Advertising
Paid Ad on Social Media Sites
Paid Search
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Content Development
Content Development
Capabilities Development
Partner Capabilities

Training

Training Program 1X
Training Program Name Number of Training Participants Training Cost per Person Total Cost Total Budget

Demo Equipment

Demo Unit 1X
Demo Unit Name Number of Demo Units Cost per Demo Units Total Cost Total Budget

Add New unit

Demo Unit X
Demo Unit Name Number of Demo Units Cost per Demo Units Total Cost Total Budget

Attend Partner Conference

Funded Headcount

Other Activities

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