|
Business Development Activities |
|
Direct Marketing
Direct Marketing Campaign
The business of selling product or services directly to the public like mail orders or telephone selling.The cost is a combination of number of campaign and the labor on all these campaign.
|
|
Telemarketing
BANT Qualified Lead Campaign
BANT qualified lead is more than just contact details. It includes further information on the person or the company they represent, information that qualifies them for a certain product. Typical qualifying questions relate to the BANT approach: Budget: do they have enough money to buy the product? Authority: can they make a purchase decision? Need: do they have a need that the product or service in question can fulfil. Time scale: do they have a specific time when they wish to make their purchase. It is combination the total number BANT leads and and the cost of labor on every BANT Lead
Appointment Setting Campaign
The number of appointments you received from the qualified leads.It is the combination of total number of appointments and labor cost on these appointments.
|
|
Demand Generation Event
In-Person Event
Events in which people appear physically.Number of individuals appears in the events.How many registered vs how many % of those registered person have arrive for the event. How much spent on these events and total no. of events have held up until now.
Virtual Event
The events involving interaction with people sharing a common virtual environment on the web, rather then meeting in a physical location.How many registered vs how many % of those registered person have joined the event. How much spent on these events and total no. of events have held up until now.
|
|
|
Marketing Awareness Activities |
|
Organic Social Media
Linkedin(Groups)
Linkedin groups are place How many linkedin groups are you connected to there names, how many members these groups have and how many posts you make on these groups monthly.
Linkedin(Connections & Pages)
Linkedin is a social networking site designed only for the business communities helping company to establish a network with people they and trust professionally.Number of connection you have in your linkedin profile and number of followers you have for your company page.
Facebook
It is a social networking website where registered users can connect to their friends share images,videos and thoughts.
Twitter
It is a social networking website where you can share information, news and thoughts and updates in real time posts that are limited to 140 characters and less.
GooglePlus
It is a social networking website where you can connect with your friends, colleague and share interests, updates and thoughts online. How many followers you have on Google+ and how many posts you make monthly on Google+
Instagram
It is an online mobile phto-sharing, video-sharing and social networking service that enables users to take pictures and share on different social media sites.How many followers you have on instagram and many posts you make on instagram in a month.
Pintrest
It is a social media website where registered users can uploads images and video known as pins and can manage and sort these pins known as pinboards.How many followers you have on pinterest and how many boards you create on pinterest every month.
YouTube
It is a social media website where registered users can share all sorts of videos online.How many youtube subscribers you have and how many video you post on youtube every month.
|
|
Advertising
Print
Animadverts appear on newspaper or magazine.Please mention your budget for these advertise and how many print campaign are currently running and how many impressions(responses) you have received from these campaign.
Web
Also known as online advertising or internet advertising is a form of advertising using internet to deliver promotional marketing messages.Please mention your budget for these advertise and how many web campaign are currently running and how many impressions(responses) you have received from these campaign.
|
|
Paid Ad on Social Media Sites
Pay-per-Click on Paid Ad
LinkedIn suggests that bidding on display ads should be in the range of $2.00 / click - $10.00 per click. The more you bid per click, the greater chance your ad will be displayed to your target audience. If this is a high demand target audience the average may be higher than $6 or less in demand, the average may be lower
Average Range of LinkedIn Paid Ads
Enter Total Budget for LinkedIn Ads $
Pay per 1,000 Impressions
Linkedin suggests the bidding will be measured in per 1000 times your ads served to your targeted audience in this you are not going to be charged for clicks you receive when your ads are displayed.The biding ranges starts from $2 and ends with $5.The higher your bid ranges the more likely you are to receive clicks and impressions.
Facebook Pay per Click Ads
Facebook suggests the minimum cost to promote your website per day is $1.You have to decide how long you want to run the campaign which will determine your total budget on the basis of your daily budget.
Facebook Pay for Likes
Facebook suggests the minimum cost to like your page per day is $1.You have to decide how long you want to run the campaign which will determine your total budget on the basis of your daily budget.
Twitter Pay for Follower
Twitter displays ads on the basis of the biding.The min. bid range to get follower is $2.50 - $3.50.Your bid reflects how much a follower is worth to your business.Bidding higher helps your ads to be display more often then the other advertisers who comes under the same category as your business.
Average Cost Per Follower
-
Average Cost Per Follower $
Twitter Pay for Website Click
Twitter displays ads on the basis of the biding.The min. bid range to get link clicks is $2 - $10.Your bid reflects how much a link click worth to your business.The more you bid more will be the chances of your ads to be displayed in front of your target customer.
Twitter Pay for Tweet Engagement
A bid that represents how much a tweet engagement(For eg retweet, reply or favourite is worth for your business. Bidding range is from $1.50-$2.50. Higher your bidding the more often your ads will be displayed in front of your targeted audience.
Twitter Pay for App Install or Re-engagement
Twitter allows the advertiser to promote there apps on twitter.The higher the bidding more chance your application will be served to your targeted audience. You can promote your application in three different ways. 1)Pay for app clicks: It is same as cost per click or follower. You will be charged for every click you receive that redirects your target audience to your application.The bidding range for this option is $1.95-$3.25. More you bid your ads will be displayed more often to your target customer. 2)Pay for app install+Clicks:In this category you will be charged in either install or open when your ads display to your targeted audience.The bidding range for this option is $6.83-$11.38.More you bid your ads will be displayed more often to your target customer.3)Pay for app install:This option helps your app to be optimize in way that your targeted audience can install directly from twitter and you will be only charged for app install.The bidding range for app install is $6.83-$11.38.The higher your bid more your ads will be displayed to your target audience.
Twitter Pay for Leads
Twitter helps to get you potential leads or customer that are interested in your product or services.On twitter you can generate leads by collecting email addresses from these potentials customer. Once you done you can nurture these potential customers through regular email marketing campaign.Twitter make it easy to create campaign that enables your targeted audience/potential customer to share their email address with you from directly within your tweet. The bidding range is from $4.47-$23.00 depending upon how much each lead is worth for your business. The higher you bid more chances your ads will be displayed to your targeted audience.
|
|
Paid Search
Google Paid Search
Google paid search is an advertising service by google for the businesses wanting to display there ads on google and in its network.
Yahoo Paid Search
Yahoo paid search is an advertising service by yahoo group for the businesses wanting to promote there ads on yahoo and in its network
Bing Paid Search
Bing paid search is an advertising service by bing group for the businesses wanting to promote there ads on bing and in its network
|
|
assd
|
|
|
Content Development |
|
Content Development
Type of content
It is a process of researching, organising, gathering, writing and editing information for publication on websites. What is your expenditure in all these activities depending on the content size. Please mention Quantity of content each type of content you are producing every month.
|
|
|
Capabilities Development |
|
Partner Capabilities
|
|
|
Other Activities |
|